Brand voice quickstart for teams
A lightweight way to stop voice drift across campaigns.
Define “always” and “never”
List 5 words you always sound like (values/tone), and 5 words you never sound like.
Then define 3 examples of language you would actually publish.
Tie voice to foundations
Voice is not a style sheet—voice is a translation layer for your foundations and proof.
If proof changes, voice guidance should change too.